• Note: gradesheet has not been changed since last week!
• Kudos to Madeline for tweeting everyone’s presentations last week while I was out of pocket (both devices occupied)
• TypeWith.Me Pizza Ordering Form

How to procede? Flip a coin? Draw numbers out of a hat? Pick the person whose birthday is closest to today and let them pick?

1. Cathy - http://cathybritt.wordpress.com - PBS, America’s Largest Classroom (6th)
2. Coco (Ko Yun) - http://cocouw.wordpress.com - Mobile In Japan (9th – 1st after food break)
3. Corey - http://coreyac.com/weblog/evolutions-trends - US Mobile Market (1st speaker)
4. Derek - https://derekjwalker.wordpress.com - Broadcast graphics (4th)
5. Dominique – http://dominiquebarni.wordpress.com - The Handheld Museum (7th)
6. Elise - http://mydigitaldiscovery.wordpress.com - Music Distribution (16th)
7. Eric - http://mcdmstudent.wordpress.com - Digital Music (5th – 1st after break)
8. Evan - http://evanwestmedia.wordpress.com - Transmedia (10th)
9. Josh - http://samsonj.wordpress.com - Video Games as Narrative Form (12th)
10. Lara - https://laraunderhill.wordpress.com - Employee Communication (2nd)
11. Lisa - http://lisamcdm10.wordpress.com - Sports Fans (13th)
12. Louise - http://louisemaxwell.wordpress.com - Radio Drama (11th)
13. Madeline - http://madmoy.wordpress.com - How the automobile drove the restaurant review business (14th -1st after the last break)
14. Tarja - http://tik10mcdm.wordpress.com - Networked Information Society (15th)
15. Teri - http://teriwieg.wordpress.com - From Flyers to Facebook (17th)
16. Ting - http://kangting21.wordpress.com - Evolution of Media & Impact on Jrl (8th)
17. Zanna - http://zannabrazil.wordpress.com - Money Transfer – Telegraph to Mobile Transfer (3rd)

Assignments

• Housekeeping
• DL Presentations (round one)
• Thinking About The Future

Housekeeping

• Gradesheet updated
• Two surveys: food for next week and fall course (and a thank you) – TypeWith.Me Pizza Ordering Form
• EC posts this week: Derek (IM and email), Eric (IM and email), Jackie (digital archiving), Lara (blogging and Katrina), Lisa (blogging and selective exposure), Madeline (U&G), Rachael (youth and social change), Ruba (examples of ICT adoption over time), Tarja (economics of social production), Teri (social history of American technology), Thor (IM and email), Zanna (mobile money)
• EC posts last week: Jackie (blogging and cancer), Madeline (Kodak), Mandy (IM and email), Ruba (U&G and “discussion catalysts”), Thor (on Facebook), Zanna (age of egocasting)
• Kathy’s LinkedIn SocialGraph

DL Presentations (Round One)

Thinking About The Future

• Kevin Kelly : On the next 5,000 days of the web (2007)
• Vint Cerf : networks and mobile
• Google Fiber – Kansas City
• Jeremiah Owyang: Future of the Social Web (2009)
• Erickson: The Social Web of Things (2011)
• AT&T 1993 “You Will” Ads
• Corning: A Day Made of Glass

Assignments

• Thursday – optional – draft paper at noon – upload to Catalyst

• Discussion Leaders
• Reading Discussion
• Projects – preparing for the presentations (catalyst link)
• Week 10 – do we want to order in (pizza or whatever?)
• Q: if we were to offer an “advanced” class fall dealing with “social media” — what might you be interested in learning?
• Student page updated with links to everyone’s DL presentation – remember to embed your slideshares (many are linked, not embedded)

Discussion Leaders

• Coco (TV), Derek (TV), Eric (politics), Dominique (TV), Mandy (info systems)
• Like last week, comment on two DL posts (one that you heard, one that you did not)

Discussion

• Relevant to Christensen: PBS profile of US/European Broadband systems (watch 12 minute video)
• What has changed since Bagdikian wrote Media Monopoly in 1997? Why? Who has been affected?
• How do we preserve history in an age of pixels? (Kathy -> Ben  Huh’s comment from last night — also, archive.org and Twitter-LoC)
• Reading posts of note: Corey, Derek, Evan, Josh, Lara, Lisa, Teri

Projects

Project Presentations

1. Adv/Mkt: Mike, Navni, Teri
2. Biz: Lara, Mandy, Tarja
3. Community: Karen, Lisa, Rachael
4. Entertainment: Evan, Josh
5. Finance : Joanna, Zanna
6. Media: Cathy, Derek, Louise, Madeline, Ting (break into two groups!)
7. Mobile: Coco, Corey
8. Music: Elise, Eric
9. Politics: Ruba, Thor
10. Tech In “Space” : Dominique, Jackie

Assignments

• Regular weekly reading assignment – EC opportunity week 9
• Discussion Leader extra-credit oppty: reflection on experience by Friday – see assignments page (Example: Jackie, Tarja)
• DLs: please go back and make sure your presentations are EMBEDDED not just linked — so you know that you know how to embed for the final project. See “how to” below.
• Draft PPT presentations (optional) due Friday May 20 at 6 pm (changed from noon —  I’ll review next week’s presenters first) — upload to Catalyst
  Criteria:
  • Maximum of seven (7) slides; title and credit/contact slides are required
  • Maximum time – 10 minutes including questions so prepare for 7-minute talk
  • Use principles from Presentation Zen. Points deducted for a “traditional” PPT presentation
  • All presentations are to be shared on Slideshare.net, and there should be a blog post announcing the upload.
  • How to Embed SlideShare presentation into WP.com blog
• Thursday – optional – draft paper at noon – upload to Catalyst

Agenda:

• Discussion Leaders
• Discussion: What Is The Digital Tragedy Of The Commons? + Skype
• Projects (gradesheet updated)

Discussion Leaders

• Corey, Josh, Louise, Madeline, Tarja (Hardin)
• Like last week, comment on two DL posts (one that you heard, one that you did not)

Discussion

• What is the digital tragedy of the commons? What are the roles of Google/Bing, Facebook/Twitter? What institutions are most affected and why?
• MSFT + Skype : what does it mean? why is it important? how does Skype or the purchase fit into course theories on prototypes, diffusion, adoption?

Projects

Project Presentations

Theoretical Foundation

Project “buddies” – today’s posts on framework

1. Adv/Mkt: Mike, Navni, Teri
2. Biz: Lara, Mandy, Tarja
3. Community: Karen, Lisa, Rachael
4. Entertainment: Evan, Josh
5. Finance : Joanna, Zanna
6. Media: Cathy, Derek, Louise, Madeline, Ting (break into two groups!)
7. Mobile: Coco, Corey
8. Music: Elise, Eric
9. Politics: Ruba, Thor
10. Tech In “Space” : Dominique, Jackie

Observations on Annotated Bibliographies

• Write clearly, concisely and creatively. Don’t start each annotation with “This book” or “This article” or “This resource”.
• Remember to link the source to your research in the narrative; this may be easier to do at the end than in draft.
• Journal articles: unless you read the paper version, you must cite it as an electronic version. That means you need to include the DOI with the citation or if a DOI is not available, per APA, a link to the journal homepage. I’d prefer that you link to the abstract itself; if you link to the abstract using the UW database, be kind to your readers and tell them it is the University of Washington. Please make these links “hot” (clickable).
• Books: if you read an electronic edition like the Kindle that does not have page numbers, you need to indicate this if you are going to directly quote from the book. Why? You won’t have page numbers, you’ll have section numbers. Eeeek!
• Publicly available web documents : not only link to the resource but give us the access or retrieval date. Thus, if someone tries the link and it’s 404, they will have a bracket of time when they know that the link was live.
• APA style: remember that the purpose of a citation is to make it easy for those who follow you to recreate your work. Following a style (template/format) means that all of your relevant parts will be included in each reference.
• Purdue has great resources for APA (and writing)

Book Review Word Count

1. Cathy –  Public Television and New Media: A Theoretical Framework
2. Coco (Ko Yun) –  Theoretical Framework assignment 
3. Corey –  Theoretical framework: Mobile Networks in the U.S. (Metcalfe’s law)
4. Derek –  Broadcast Graphics: A theoretical framework
5. Dominique – Research Project, in Theory
6. Elise –  Evolution of Music Distribution (*)
7. Eric –  Digital Music Consumption – Theoretical Framework (*)
8. Evan - Transmedia Theoretical framework for Com546 (*)
9. Jackie –  Who knew theories & research could be fun!? (*)
10. Joanna –  COM 546, Theoretical Framework: Significant Stock Market Innovations (*)
11. Josh –  The Evolution of Narrative in Video Games – A Theoretical Framework
12. Lara –  Theoretical Framework: Evolution of Employee Communicaitons (*)
13. Lisa –  Sports Fans and Media: A Theoretical Framework
14. Louise –  COM 546: Theoretical Framework for Final Project
15. Madeline -
16. Mandy –   Ready or not, it’s happening 
17. Mike –  Towards An Audience of One : The Evolution of Direct Marketing (*)
18. Navni –  Display Advertising: Newspaper to Interactive- A Theoretical Framework
19. Rachael –  COM 546 Research Project: A Theoretical Framework
20. Ruba –  What is the Relationship between Diffussion of Innovations and Political Activism? (*)
21. Tarja –  Theoretical Framework for Final Project  (Benkler)
22. Teri –  Theory Framework: Evolution of Direct Marketing – From Flyers to Facebook (*)
23. Thor –  Theoretical Framework for Media Owning The Message (agenda-setting theory)
24. Ting –  Theoretical Framework for Term Project (*)
25. Zanna -  Theoretical Framework

• Housekeeping
• Discussion Leaders
• Applied Theory
• Projects and Presentations Small Group Discussion
• “For Fun”

Housekeeping

Discussion Leaders

• Jackie, Lara, Teri, Ting
• Like last week, comment on two DL posts (one that you heard, one that you did not)

Applied Theory

• Recap, Course Theories (ppt)
• Kevin Kelly : On The Next 5000 Days Of The Web (19 minutes, 2007)
• Breaking news and Twitter (below)
• Small group discussion: how might you frame/explain these phenomena using course theories? What might come next? [pick one!]
  • CNN: born in 1980, moved mainstream w/1991 Gulf War; for the first time, it trumped the three networks with viewership. Twitter: born in 2006, moves mainstream with #ObL death in 2011? (See chart, number of tweets/second: do the math! – plus Sysomos maps the #ObL tweets – truly global: http://bit.ly/k6UVbJ)
  • For the first time in 20 years, the percentage of US homes with TVs has dropped; Nielsen is considering redefining what it means to be a “TV household” to include Internet (TCP/IP) viewers: http://nyti.ms/mFH2lj
  • What are the implications for adoption – where do you think each service is on Rogers’ matrix – lessons from Sony’s big security lapse and Amazon’s cloud-computing outage http://t.co/ddlZABx

Breaking News and Twitter

• How did you hear about the ObL story? (prior results) 
• @storify chronology
• Mashable poll (on Yahoo!), PC Mag poll,  NOLA
• Note: for anyone fascinated about how this played out, I encourage you to read Rainbows End by Vernor Vinge
• Aside – this human interest (not hard news) piece is driving traffic, 3K visits an hour
• Aside: House the WH Lost Message Control

Project Buddies Discussion

• Update one another on where you are regarding research. (Annotated Bibliographies linked below.) What sorts of information are you finding and which databases seem most fruitful?
• How has your research question evolved as you have discovered more information about your topic?
• Discuss which course theories make the most sense for your arguments
• Someone take notes – especially on resourceful databases/journals – and add as a comment to this blog post. Remember to tell us who is in the group!

Presentation Discussion

• Discussion Groups 1&2&3 : in groups of three, discuss challenges of following PresentationZen style and process
• Discussion Groups 4&5 : in groups of three, discuss your reaction as a consumer to the process – what do you like, not like, why — and how might your presentation be different relative to what you might have done three weeks ago?
• For all groups: how can you incorporate these presentation techniques into non-school life? What tips do you have for anyone thinking about changing their presentation style?
• Someone take notes – especially on tips – and add as a comment to this blog post. Remember to tell us who is in the group!

For Fun: Technology + Popular Culture

(1) Pennsylvania 6-5000 (1939)

(2) Rikki Don’t Lose That Number (1973)

(3) 867-5309 (1982)

Assignments

• Theoretical framework – Tue May 10
• Note change in preliminary paper (now optional)
• Extra Credit reading opportunity Weeks 8 and 9

Exemplary Book Reviews

Read for examples of engaging writing that flows well:

• Corey : The Master Switch
• Derek : The Victorian Internet
• Eric : The Victorian Internet 
• Josh : Convergence Culture
• Lisa : We The Media
• Louise : A Tower In Babel
• Rachael : The Virtual Community
• Thor: The Psychology of Media and Politics

Annotated Bibliography

1. Corey
2. Derek
3. Evan
4. Joanna
5. Josh
6. Lara
7. Navni
8. Ruba
9. Tarja
10. Teri
11. Ting
12. Zanna

Agenda:

• Project Deliverables (vote)
• Tonight’s Framing
• Discussion Leaders
• Book Review Discussion
• Guy Kawasaki on presentations
• Closing (set up for next week)

Project Deliverables

A proposal from me to you (vote here):

• Change the due date for annotated bibliography to next Tuesday and make it 25 points (now 50 points) extra credit instead of required
• Change the points for the May 10 theoretical framework from 25 to 50
• Change final annotated bibliography points from 75 total to 100

Framing

1. The Shrinking Radio (precursor to Moore’s Law?)

• Radio, circa 1925
• 1946 Radio
• BBC Radio Blackburn – The Birth of a Station (1971)

What does this mean?

• Processing Power: Doubles Every 18 Months
• Storage Capacity: Doubles Every 12 Months
• Bandwidth (“The Network”): Doubles Every 9 Months

“Digital data is advancing at least as fast, and probably faster, than Moore’s Law,” said Michael Norman, director of [San Diego Supercomputer Centre (SDSC), University of California].

2. Network Effects & Infrastructure Monopolies

Reading Resource: The Memex Simulator : Kevin Kelly (What Technology Wants, On The Next 5,000 Days of The Web)

Update From Forrester:

Internet Radio Listenership

Where Do We Listen To Radio?

Discussion Leaders

• Cathy (K), Elise (LL), Evan (K),  Joanna (LL), Navni (K), Thor (K)
• Like last week, comment on two DL posts (one that you heard, one that you did not)

1. Cathy : We The Media
2. Coco: The Victorian Internet
3. Corey: The Master Switch
4. Derek: The Victorian Internet 
5. Dominique: The Social Life of Information
6. Elise: The Victorian Internet
7. Eric: The Victorian Internet
8. Evan: Convergence Culture 
9. Jackie: The Victorian Internet
10. Joanna: The Victorian Internet
11. Josh: Convergence Culture
12. Karen: Homesteading On The Electronic Frontier
13. Lara: The Victorian Internet
14. Lisa: We The Media
15. Louise: A Tower In Babel
16. Madeline: Soap, Sex and Cigarettes: A Cultural History of American Advertising
17. Mandy: Closing An Era (archives)
18. Mike: Soap, Sex and Cigarettes: A Cultural History of American Advertising
19. Navni: Soap, Sex and Cigarettes: A Cultural History of American Advertising
20. Rachael: The Virtual Community
21. Ruba: Smart Mobs
22. Tarja: Neuromancer
23. Teri: The Emergence of Modern Marketing
24. Thor: The Psychology of Media and Politics
25. Ting: We The Media
26. Zanna: The Cluetrain Manifesto

• Housekeeping
• Lecture/Discussion
• Book Review Discussion
• Project Discussion

Housekeeping

• Gradesheet
• Reading essays: Elise (Starbucks and Christensen), Joanna (illustrated, clearly linked theories to personal experience), Josh (Rogers & Twitter), Tarja (pop culture and theories), Teri (personal experience)

Lecture/Discussion

• Lecture (PPT/Slideshare)

Discussion Leaders

Week 1: Lisa, Mike, Rachael, Ruba, Zanna

Process: we’ll count off, 1-5. Peer teaching/discussion commences. Then presenters stay seated, students rotate. We’ll do this at least three times. Then we’ll come back as a group for thematic discussion.

• What role do social media play in the innovation-decision process described by Rogers?
• Thinking about hard drive technology, what are some emerging technologies, how disruptive are they, and what long term potential do they have?

Everyone should provide commentary/feedback on two DL blog posts: one that you heard and one that you didn’t. DLs have a breather. :-)

Thinking About Presentations

• Lecture (PPT/Slideshare)
• Working in pairs, search Slideshare.net and find at least one “good” and one “bad” example presentation related to course topics or your research topics. Please comment on this post with your examples (links!) and a short explanation. Tell me the names of the folks in the pair, please. :-)
• General discussion : why did you pick those presentations?

Book Review Discussion

I’m making the assumption that (almost) everyone has read /part/ of their book. For this discussion:

• How has the book changed (or reinforced) your perceptions of your research topic?
• How might you incorporate this info into your project paper?
• How does the book illustrate theories we’re talking about in class?

Book Reviews:

• Be sure to include basic info (title, author, when published). Usually this is at the beginning or the end of the review.
• We are more interested in analysis than summary, but you need to provide enough summary so that someone who has not read the book ‘gets’ the points you are going to make — don’t spend a lot of time (words) on info that you aren’t going to critique!
• Analyze what author got right/wrong if there are future projections
• Focus on implications for your research area
• Be sure to make a recommendation in your closing graph (e.g., who should or should not read the book and why; if it should be part of your library or recycled through HalfPrice Books; whether this book makes you more or less likely to read something else by the same author)
• The audience for this review is “the world” not “the class”

Project Proposals

• General feedback : no clear statement of “past-present-future”
• General feedback : many people shared a popular, not scholarly source
• General feedback : remember to spell check/grammar check

Project “buddies”:

1. Adv/Mkt: Mike, Navni, Teri
2. Biz: Lara, Mandy, Tarja
3. Community: Karen, Lisa, Rachael
4. Entertainment: Evan, Josh
5. Finance : Joanna, Zanna
6. Media: Cathy, Derek, Louise, Madeline, Ting (break into two groups!)
7. Mobile: Coco, Corey
8. Music: Elise, Eric
9. Politics: Ruba, Thor
10. Tech In “Space” : Dominique, Jackie

Assignments

• Regular weekly reading assignment
• Discussion Leader extra-credit oppty: reflection on experience by Friday – see assignments page
• Book review due Tu 26 April at noon
• Discussion Leaders
  Presentation: Maximum of seven (7) slides including title and closing credit/contact. All will be shared on Slideshare.net
  DL Group 2: Cathy,Elise, Evan, Navni, Thor

• Housekeeping
• Lecture/Discussion
• Presentations
• Projects

Housekeeping

• Projects Update
• Readings (weeks 2-3) — those with ** are recommended for your review
• Blogs
  • Please disable comment moderation:
    :: settings->discussion – screen capture
  • Please standardize timestamp (change from default to Pacific):
    :: settings-> general-> UTC-8 – screen capture
  • Start using the “more” tag – screen capture
  • For those who have a goal to be better bloggers, please categorize all blog posts (conform to genre):
    :: posts->categories – screen capture

Lecture/Discussion

• Lecture (ppt : slideshare : audio)
• Trivia – the @ sign
• Multimedia: Ethan Zuckerman – History of the Internet (subtitled: we use tools to communicate, even if the network wasn’t designed for it!)
• Thinking About The Flip Camera
  The Flip Is Dead, Long Live The Flip
  http://flipthemedia.com/index.php/2011/04/the-flip-is-dead-long-live-the-flip/
  Flip on Wikipedia: http://en.wikipedia.org/wiki/Flip_Video

Questions for thought/discussion

• What are some of the differences between buying books and buying, for example, groceries? Of these two, which shopping experience is more “social” or more “risky” and why do you make that judgment? What structures (technology) and mores (society) must be in place before ecommerce can become viable? Why might buying books and music online “succeed” but buying groceries “not so much”? Why did supermarkets (bricks-and-mortar) not take off in Europe like they did in the U.S.?
• In order to state how individuals—as potential consumers—decide to use the Internet and the kind of use they made of it, how reliable are models conceived for non-interactive mediums as TV or Radio?
• If the Internet is still an information delivery medium, what might be the value of having a live interaction with other users or customer services just before deciding on a purchase?

Projects

• Groups of three. Read the other two proposals, then ask one another clarifying questions.

Citations

Note that the information you need will be available in almost every citation – but all are not APA style. We are all using APA style because standardization makes my life easier and yours, too. :-)

Use the basic form for a periodical:

Thus, this cite:

Becomes:

• APA no longer requires “retrieve date” for articles found in databases, but you must include the date for general web access and I still include it for journal articles.

• I do want you to provide information about the database, even though APA now considers this optional information, because it will make it easier for your classmates (and for me) to “find” your sources.

NOTE: this is not a scholarly article; it is an op-ed (and is identified as such in the abstract). There are no sources cited in the (very short) essay, which is another clue that this source doesn’t meet the “scholarly” test.

Other electronic sources citation formats, via Purdue OWL.

Assignments

• Regular weekly reading assignment
• Slideshare assignment (in-class)
• Discussion Leaders
  Presentation: Maximum of seven (7) slides including title and closing credit/contact. All will be shared on Slideshare.net.
  Week 1: Lisa, Mike, Rachael, Ruba, Zanna
• Book Review: Tuesday 26 April at noon
  • If you haven’t yet picked a book, do so post haste!
  • If you don’t like the choices, pitch me
  • Please indicate which book you are reading on this TypeWith.me document

Resources

• APA examples from Cornell
• Writing Research Papers (Kathy)
• Writing Book Reviews (Kathy