Week 3 Discussion Questions

This week’s questions from your blog posts:

  1. Adam
    (1) In Determining Uses and Gratifications, the authors introduce the social gratification as a new factor to consider when studying the uses of the internet. Since theory is constantly evolving as a reaction to new media, can using theory be an effective way to predict future the future of digital media? [Closed]
    (2) Considering the language of the first amendment, what role should the government play in regulating the communication industry?
    (3) What are the asymmetries of MSN, Google and Yahoo?
  2. Adriana
    (1) How can we apply the “Signals of Change” theory (non consumers, undershot customers and overshot customers) to the business environment if the end-customers (employees) are forced to use the technology that companies acquire?
    (2) What are the “Faustian Bargains” of the communication technology that we use for work (e-mail, IM, phone, blackberrys)? And how to they influence (or not) adoption of new technologies in the workplace?
    (3) If technology has biases like Reihngold says, we can assume that YouTube has a bias against authoritarian regimes because it allows people to express in video (a powerful medium) differing views and have access to a wide audience. How have non-market prohibitionist measures impacted the use of YouTube? And why not all authoritarian regimes rigorously control access to the YouTube?
  3. Amy
    (1) Why is it that human beings, despite their infinite wisdom and knowledge, still cannot predict future technologies?
    (2) Why is it that big businesses don’t recognize their competition when it seems painfully obvious to consumers?
    (3) Will business people become psychic in order to properly predict the needs of consumers? [Closed]
  4. Annie
    (1) What do you think are the different processes in which society conform to technological advancements and innovations, and how do you think they will impact innovation?
    (2) How can we be certain that signals, as Christensen argues, is the right source to predict what will happen next, especially because change in digital media is inevitable and hasty?
    (3) How have mobile telephones impacted your professional and personal relationships?
  5. Bonnie
    (1) Will Apple encounter non-market factors that will block its innovation, just as Microsoft did with the Justice Department? Or, are other non-market factors – such as cultural norms, politics or the absolutely unpredictable event – just around the corner, waiting to impact the loud yet somewhat modest success of Apple’s newest darling, the iPhone? [Closed]
  6. Brian
    (1) How do ‘uses and gratifications’ apply to Christensen, Anthony and Roth’s three customer groups (non-consumers, undershot consumers and overshot consumers)?
    (2) How will further research of ‘uses and gratifications’ in relation to Christensen, Anthony and Roth’s three customer groups fuel innovation?
    (3) Telegraph, telephone, radio, television, wireless telephone, the Internet what is next?
  7. Carie
    (1) Provide an example of an existing technology that you think has undershot customers or nonconsumers and explain how the technology could be modified to meet those customers’ needs.
    (2) Rheingold states, “For every advantage a new technology offers, there is always a corresponding disadvantage.” Give an example of a new technology and explain its advantages and disadvantages.
    (3) What do you think the U.S. government should have done differently with regard to the 1996 Telecommunications Reform Act?
  8. ChrisC
  9. ChrisE
    (1) Is it possible for someone interested in digital media to be an overshot customer? [Closed] Why or why not?
    (2) The speed at which new technology is developed is sometimes too quick for the average consumer. Should new technologies be made available to consumers as soon as they are ready, or should government regulate their availability until the public is deemed “ready?” [Closed]
    (3) The mobile phone industry is constantly evolving, with newer, sleeker, slimmer phones with more features available every day. Are you ever frustrated by this? Does the speed at which a “better”phone becomes available make you resent the industry? [Closed]
  10. Corey
    (1) What are some recent product or service examples of the “signals of change” that Christensen talks about?
    (2) Per the U&G study, what can websites or online portals do to aide in the retention and growth of their audience? What areas should they focus on?
    (3) In Rheingold’s tenth point, he states that “no content beyond voice and music is going to be widely popular unless it works well with a tiny screen.” What improvements do you think need to be made in the mobile arena for the ”tiny screen” to be effective? Will it eventually be our primary computer? [Closed]
  11. Garrett
    (1) Christensen views the potential actions and capabilities of companies using an institutional model, what perspective could it be inferred that Rheingold has? [Closed]
    (2) Does there exist a moral factor that could prevent the acceleration of communications technology? [Closed]
    (3) Does the telecommunications legislation that favors incumbents reinforce the view of the United States as corporatist state or at least one that runs according to interest-group liberalism (see: Theodore Lowi)? [Closed]
  12. Jody – NQ.
  13. John
    (1) Will we ever get beyond the idea of making technology advancements for the good of mankind and not as a new way of selling something? [Closed]
    (2) Do all technological changes have a downside, the Faustian bargain? [Closed]
    (3) Can a technology have a political bias? [Closed]
  14. Katie
    (1) What are your general thoughts about applying theory to innovation? Do you think each successful innovation would fit into Christensen’s model? What do you think he’s lacking?
    (2) Several different social groups use their mobile phones differently. Kids text using many abbreviations, urbanites use their Sidekicks, Business people are glued to their Palm, and older Americans struggle with the size and speed of the phones. How do you think the mobile industry will evolve as our population ages? What will be different when our teenagers are middle aged?
    (3) What is the easiest and most effective way to achieve Critical Mass?
  15. Keichii
    (1) If Rheingold’s point number 1 is true, who will suffer most from today’s mobile technology? and how?
    (2) Who are Undershot customers in today’s mobile scene? And what function, spec, or mobile environment are they looking for?
    (3) Through the U&G research, what is the most important factor for a site to attract audiences?
  16. Kirk
    (1) Why is it that many businesses miss the boat fighting their own wars, while converging technologies make their battle ultimately pointless?
    (2) Why should businesses try to create new markets for non-consumers in a rapidly changing media environment, when the consumers have already indicated what they want by the networks they create on their own? Wouldn’t it make more sense to improve and add value to consumer created technologies? [Closed]
    (3) How much should businesses focus on the emotional connections consumers have with technology versus a more logical approach?
  17. Mark
    (1) What values and biases would influence a writer, or any other producer of creative content, to misinterpret or fail to see opportunities in immerging technologies?
    (2) Which of the digital media have nonconsumers among those consumers who do use the internet?
    (3) Is the average user of the internet in America currently undershot or overshot by the distribution of movies on the internet? [Closed]
  18. Maury – NQ.
  19. Michelle
  20. Nate
    (1) What other examples can be used to explain Principle #7 in Postman’s list, which states that different technologies have different political biases?
    (2) What problems, if any, arise from the fact that the U&G study focuses on only one Internet service? (AOL)
    (3) In recent years, what new-market disruptive innovations were unsuccessful in the face of incumbent technologies? What factors led to failure?
  21. Sarah Frost Lane
    (1) How do social networking sites fit in to the theories discussed by Christensen?
    (2) How can these sites become up-market sustaining innovations?
    (3) How can the government increase innovation in the communications industry while so tightly regulating and controlling it?
  22. Sarah Funk
    (1) When is government regulation better than self regulation? Are industries better to wait and see how far they can push the government through lobbyists and reform? [Closed]
    (2) What can companies do to engage non-consumers before they are harmed from technological advancement?
    (3) How do incumbents become powerful in the first place if the are so vulnerable to entrant innovation?
  23. Thaara
    (1) How you differentiate between Christensen’s book and other business books?
    (2) If we consider all technologies are double-edged swords, how people’s different categories will fluctuate between benefiting the most out of a given technology and being exposed to a harmful or disadvantageous tool?
    (3) How can the strong political views influence or motivate developers in the online world?
  24. Yen-Ching
    (1) How can we apply Rheingold’s 10 points to compare the new technology and old technology on internet?
    (2) How can we use the “Table of Tape” and “Sword and Shield” approach to analyze the competitive? Why are they sufficient?
    (3) Why the informational content gratification is higher than entertaining content?
  25. Yi-Jen
    (1) Government regulatory is the most important part to accelerate or block the development innovation in today’s digital media environment. What do you expect US government to do to accelerate today’s digital media environment?
    (2) If overshot consumers takes the most part of marketing, where is the future of 3G?
    (3) What is the system to stop selling lower price products for companies [if] people always expect the price will become lower and lower?
  26. Yu-Len (Sharlen)
    (1) How does government as a nonmarket player avoid making actions that try to protect industries but actually drag the acceleration?
    (2) When being attacked by disruptive innovations, is buying the entrant a better option for the incumbents who doesn’t have the skill to acquire the disruptive innovation? [Closed]
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