Week 4 – Questions

Here are your discussion questions this week.


  1. In the article about innovation-decisions, it is said that the typical early knowers of innovation have more education, higher social status, and more metropolitan. Is this a good or bad phenomenon? Does it really matter or is it just “the way it is?” [CLOSED]
  2. The disruptive technology article discusses hard drive technology. What are some current disruptive technologies emerging on the market and what long term potential do they have?
  3. Does it make financial sense to really pursue disruptive technologies? [CLOSED] Most of the hard drive companies that the article mentions are not in business under that name anymore, and Seagate currently is one of the top respected hard drive makers. Clearly it wasn’t a fatal business flaw for them to not follow the disruptive business immediately.


  1. Should marketers (change agents)  of social media tools/platforms spend more time emphasizing how their products work rather than what they are. [CLOSED] With new innovations seemingly being introduced every week or month, consumers need to have more information to help them at the persuasion part of the adp[topm process.
  2. How has the internet and more specifically all the social media tools that faciliate collaborating and sharing affected the way consumers go about acquiring knowledge about innovations and making decisions about whether or not to implement them on a trial basis.
  3. Are there responsible ways for change agents to help minimize the KAP-gap? Are there tools that can help empower people to make better choices due to increased knowledge? [CLOSED]


  1. What role do social media play in the innovation-decision process described by Rogers?
  2. How do social media impact the Bass model for forecasting the rate of adoption of a new product?
  3. How can social media help close the KAP-gap for preventive innovations?


  1. The readings for this week emphasized that it is generally better to be first to market. What are the reasons why a company would not want to be first to market?
  2. Are web 2.0 technologies disruptive? [CLOSED] Why or why not? [Rephrase: How are web 2.0 technologies disruptive?]
  3. Do you believe disruptive technologies are a sound business strategy for all companies? [CLOSED] Why or why not? [Rephrase: What types of companies should integrate disruptive tech into their biz strategy?]


  1. Suppose that early adopters are the supporters of disruptive innovations. However, most of time the amount of adopters are not many. Therefore, according to Roger’s article, it takes a while for people to accept an innovation from the knowledge stage to confirmation stage. How do companies which are threaten by disruptive innovations take advantage of the time (during the knowledge stage and persuasion stage)and react properly?
  2. It seems that social media provides more platforms for organizations to reach “late adopter -to-be” and create more interpersonal channels to connect early adopters with late adopters. What is the position of social media in Roger’s theory and how will it affect each stage?
  3. Christen concluded that companies should keep developing new products and managers should back up new inventions accordingly in case of disruptive competitors. However, when managers try to convince shareholders, the process is like an innovation-decision process. Is there any better way to shorten each stage of the process and thus accelerate the whole innovation plan? [CLOSED]
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