Week 6 – Class Notes

From Mass Communication To Customized Information

  • Guest Speaker, Monica Guzman (twitter), Seattle P-I
  • Discussion (Group 3)
  • General Discussion
  • Housekeeping

Monica Links

Discussion Leaders

  1. Chris
  2. Pei-Chieh
  3. Rebekah
  4. Ross
  5. Yun Li


  • How do we change policy to better support new public opinion while still protecting the privileges of those whose past rights are becoming violated, essentially, by new public opinion?
  • Fidler states that the mass markets that the national radio broadcast networks created helped to reinforce ethnic, racial and religious segregation in the United States. In the VERY next sentence he writes, ‘as the networks consolidated their power, they became much more than a unifying force for the nation.’ Then goes on to talk about creation of consumer society. I suppose I feel like there should have been a much more detailed explanation about how the national networks helped to reinforce segregation. Explanations from the class as to how this happened?
  • There has been no discussion in any of the readings – unless I’m forgetting something pertinent, which is possible – about the business models of the telegraph industry. The models of the newspaper, radio and television industries have been discusses thoroughly in multiple readings; and the history of the telegraph and its central role in the history of communications systems has been touched upon in more than one week’s readings. But I’ve yet to see much analysis about how the economics of the telegraph. What was its business model, how did it evolve and how did its business model effect communications systems?
  • How similar is early radio broadcasting to Twitter or blogging?

(Technology + Culture)

(1) Pennsylvania 6-5000 (1939)

(2) Rikki Don’t Lose That Number (1973)

(3) 867-5309 (1982)

Current examples???


  • Grade sheet updated
  • Demo Catalyst Collect-It
  • Due date for 1st paper – 11.45 Wed night. Suggest moving to 9 pm Th if everyone promises to have someone else read their paper beforehand! [Note: if I specifically asked you do to this in book review feedback, you have an extension.]
  • Exemplary Book Reviews – please read them!

Exemplary Book Reviews
Read to see how other students integrate course material into their writing as well as for examples of writing that flows well.

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  • Kathy  On 11 February 2009 at 1:39 pm

    Argh. I forgot to click “submit”.

    From memory …. thinking of newspapers as a “bundled product” — what are accelerators & suppressants (brakes) that lead to unbundling?

    * The inherent nature of digital media to be broken into components
    * Human desire for information
    * Government doing nothing to preserve status quo
    * RSS/aggregators/Twitter and other technologies that make it easy to consume in “bites”
    * Search
    * Cheap tools to produce and publish enables “citizen journalism”
    * Citizen adoption of internet as fundamental communications tool

    * Government if it choses to publicly finance newspapers
    * Human resistance to change
    * DRM/subscription-only access
    * Newspaper adoption (co-opting) of social network technologies
    * Lack of network neutrality – if some bits are privileged over other bits – would help any organization whose bits are privileged
    * Citizen rejection of internet as fundamental communications tool


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