Week 9 – Thinking About The Future


  • Guest Speaker
  • Group 5 Leads Discussion
  • Projects/Presentations

Guest Speaker


Gradesheet Updated (no change in URL)

Discussion Leaders – Group 5

  1. Danielle – Web Services As Public Services: Are We Supporting Our Busiest Services Point? (slideshare)
  2. John – Consumer adoption of mobile TV: Examining psychological flow and media content (slideshare)
  3. Lisa – Consumer adoption of mobile TV (slideshare)
  4. Shelby – Web services as public services (slideshare)


  • Danielle: [For telecoms] is adopting an instant messaging model the solution for remaining relevant?
  • Lynne: What is your preferred method of communication with fellow students? Family? Friends? Co-workers?
  • Stephen: Why do IM users find that IM allows freer expression as opposed to other media?

Xurxo: I started to put all my messaging systems—6 different IM accounts, email alerts, tweets, Skype, and now Facebook chat—in a single client where I have almost all my communications centralized: adium/pidgin—mac/pc—. And now I use the mail more for personal communication, because I’m far from a lot of people with whom my main social contact was offline.

  • Antika: In an Emergent Strategy Theory, the book suggested that a company should change its strategies according to the new information of a marketplace. So, how about an international company, which has multi-markets? If it has to adjust its strategies with each market, how can it sustain the unique strategies? If it used the same union strategies with every marketplace, would it be success or nor success?
  • Erika: What are some key ways that someone can take Christensen’s strategic thinking and influence a large organization from the bottom-up?
  • Rose: How much should companies rely on theories if data to verify them is difficult to judge?
    • Marc: When an athlete steps up onto the Winter Olympic podium is this instant gratification-obtained? … how will TiVo and video on-demand embrace of IM et al affect interconnectivity and need for instant gratification?
    • Shelby (from last week): Most of the major news outlets (print and broadcast)  have integrated online social media aspects to their products.  With so many citizens reporting news (especially during times of tragedy and breaking news), will social media platforms or citizens start demanding payment for access to their content? Or will our apparent need to share more and more with the world continue to bypass economic incentives? Will being able to say, “That’s my video on CNN!” be enough incentive?


      First round presentations (blog post & slideshare)

      Presentation order for next week (draw straws or random assignment?)

      Review final deliverable format


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