week 6 – From Mass Communication To Customized Information


  • Housekeeping
  • Discussion Leaders
  • Applied Theory
  • Projects and Presentations Small Group Discussion
  • “For Fun”


Discussion Leaders

  • Jackie, Lara, Teri, Ting
  • Like last week, comment on two DL posts (one that you heard, one that you did not)

Applied Theory

  • Recap, Course Theories (ppt)
  • Kevin Kelly : On The Next 5000 Days Of The Web (19 minutes, 2007)
  • Breaking news and Twitter (below)
  • Small group discussion: how might you frame/explain these phenomena using course theories? What might come next? [pick one!]
    • CNN: born in 1980, moved mainstream w/1991 Gulf War; for the first time, it trumped the three networks with viewership. Twitter: born in 2006, moves mainstream with #ObL death in 2011? (See chart, number of tweets/second: do the math! – plus Sysomos maps the #ObL tweets – truly global: http://bit.ly/k6UVbJ)
    • For the first time in 20 years, the percentage of US homes with TVs has dropped; Nielsen is considering redefining what it means to be a “TV household” to include Internet (TCP/IP) viewers: http://nyti.ms/mFH2lj
    • What are the implications for adoption – where do you think each service is on Rogers’ matrix – lessons from Sony’s big security lapse and Amazon’s cloud-computing outage http://t.co/ddlZABx

Breaking News and Twitter

Project Buddies Discussion

  • Update one another on where you are regarding research. (Annotated Bibliographies linked below.) What sorts of information are you finding and which databases seem most fruitful?
  • How has your research question evolved as you have discovered more information about your topic?
  • Discuss which course theories make the most sense for your arguments
  • Someone take notes – especially on resourceful databases/journals – and add as a comment to this blog post. Remember to tell us who is in the group!
Examples of how other students have incorporated course theories into projects:
Project Buddies:
  1. Adv/Mkt: Mike, Navni, Teri
  2. Biz: Lara, Mandy, Tarja
  3. Community: Karen, Lisa, Rachael
  4. Entertainment: Evan, Josh
  5. Finance : Joanna, Zanna
  6. Media: Cathy, Derek, Louise, Madeline, Ting (break into two groups!)
  7. Mobile: Coco, Corey
  8. Music: Elise, Eric
  9. Politics: Ruba, Thor
  10. Tech In “Space” : Dominique, Jackie

Presentation Discussion

  • Discussion Groups 1&2&3 : in groups of three, discuss challenges of following PresentationZen style and process
  • Discussion Groups 4&5 : in groups of three, discuss your reaction as a consumer to the process – what do you like, not like, why — and how might your presentation be different relative to what you might have done three weeks ago?
  • For all groups: how can you incorporate these presentation techniques into non-school life? What tips do you have for anyone thinking about changing their presentation style?
  • Someone take notes – especially on tips – and add as a comment to this blog post. Remember to tell us who is in the group!

For Fun: Technology + Popular Culture

(1) Pennsylvania 6-5000 (1939)

(2) Rikki Don’t Lose That Number (1973)

(3) 867-5309 (1982)


Exemplary Book Reviews

Read for examples of engaging writing that flows well:

Annotated Bibliography

  1. Corey
  2. Derek
  3. Evan
  4. Joanna
  5. Josh
  6. Lara
  7. Navni
  8. Ruba
  9. Tarja
  10. Teri
  11. Ting
  12. Zanna
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  • rachaeldillboyer  On 3 May 2011 at 6:05 pm

    Notes on Presentation Discussion from Zanna, Lara and Rachael: Lara spent too much time looking for photos, but liked the end result. She works at a bank where they need a Zen makeover for sure! Rachael, who had previous experience in photo selection and presentations felt like the Zen approach was really intuitive. Rachael and Lara are fans of the supplementary hand out instead of cramming information into slides. Zanna liked getting to repeat her presentation three times and felt like she improved each time.

  • Lisa  On 3 May 2011 at 6:06 pm

    -Like the idea of having less text, simplicity
    -Challenges – is there actually demand in the non-school world? “On a day to day basis, all these rules get thrown out the window”
    -Difference between presenting in person and via email
    -How to become a “change agent”? Think about the culture of your workplace
    -Tips: make the slide complementary to YOUR talking – make people listen to you, not read the slide
    -More slides with less text vs. fewer slides with more text, make people focus on each individual point
    -Practice, Practice, Practice
    -Use multimedia components to keep the audience engaged
    -What is the ONE takeaway you want your audience to have?

  • Eric Burgess  On 3 May 2011 at 6:06 pm

    We liked the small groups, easier to interrupt and ask questions. Lends to a more casual discussion. The PowerPoints have been good. However, not sure if they really primed us for real world presenting in front of 100s of people.

    Tips – don’t use your PP slides as notes.
    Understand what you want from your audience.
    Use real life examples when possible; try to tie it into the real world when you can.
    Bring yourself into the presentation.

    -Dominique, Josh, Eric

  • Cathy Britt  On 3 May 2011 at 6:08 pm

    Presentation discussion between Cathy and Navni (both presented already in the 2nd round of Group Discussions)

    • Using the correct key words to search in Flickr
    • Finding an image that paints a picture of the concepts learned
    • Using fewer words to describe those concepts
    • Limiting the # of slides to 7

    Presentation techniques in non-school life
    • Properly citing sources and images

    Tips for changing style of presentation
    • Keep it simple and structure the presentation so it flows naturally
    • The type of words used should be carefully selected to describe the concept
    o Key words that paint a picture, not necessarily sentences

  • teriwieg  On 3 May 2011 at 6:08 pm

    Challenges and Observations

    Difficult to cover everything in 7 slides
    Now visuals are more effective
    Liberating – more fun
    Made us understand the material better to speak about it and pick the right visual
    Difficulty finding pictures that worked – without spending a bunch of money
    Forced to think about “concepts”
    Rehearsed more – (out of fear?)
    Slides are not there as a crutch so you have to know your stuff
    Forces you to capture the “big ideas”
    Makes presentation more casual – smaller group


    Use the slides to support, not to “be” the presentation
    Focus on a few key ideas and build around that
    Prepare questions – and have answers handy ( prompt)
    Start with understanding the concept before designing

  • cocotsai  On 3 May 2011 at 6:09 pm

    Group – Derek, Corey and Coco
    Here are some suggestions we think about the presentation we have from last three weeks:

    1.Video sometimes is too long- should be 1 min to 30 seconds
    2.We like the presenter they use their own personal experiences
    3.We prefer the powerful slides – colorful images, lovely people, kids are attractive
    4.Interaction with audiences – We prefer presenters to present first then leave some time for open discussion rather than discussing during the presentation

  • digital evolution  On 3 May 2011 at 6:17 pm

    What we like as Powerpoint presentation consumers:
    – White space/clean layout
    – Compelling visuals (combination of stills and video)
    – Limited copy
    – Style consistency

    What we don’t like:
    – The opposite of the above (clutter; multiple font sizes, styles, colors; lack of alignment)

    – First and foremost, keep it simple
    – Adhere to brand standards, but find a balance that allows your creativity to shine through
    – Don’t lean on the slides; use them to accentuate your verbal delivery

    Evan, Thor, Elise

  • louisemaxwell  On 3 May 2011 at 6:19 pm

    From Tarja, Madeline, Mandy and Louise:

    Some presentations are more interesting than others – due to topic more than presentation. Some sparked more discussion than others. Big takeaway – don’t use a visual unless there’s a reason to use to it and relates to what you’re saying! Keep images relevant. Use of videos were effective. Use a slide to reinforce a point you’re making. The minimalist approach can be overdone. Some one-word slides don’t resonate the same with everyone. They may also not have the value you want to convey. The better prepared the presenter, the better the presentation. Slides are not a substitute for preparation. It’s easier to keep listening and stay focused when the presenter is prepared.

  • kangting21  On 3 May 2011 at 8:22 pm

    -supervening social necessity pushes them to the mainstream;
    -Fidler: 30-Year Rule, CNN’s in the third decade, Twitter’s in the first decade, the excitement of the users push it to the mainstream;
    -Network Effects, more and more people are using Twitter over TV, the networking gets bigger, which makes Twitter become mainstream;

    Dominique, Navni, Ting

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